simplestores vs Amazon Seller — pricing, features & migration | 2026
Side-by-side comparison · updated Feb 2026

simplestores vs Amazon Seller

Amazon gives you traffic but takes 15–30% of every sale in referral + closing + shipping fees — and the customer belongs to Amazon, not you. simplestores gives you your own storefront, your own customer data and flat ₹2.5/order.

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Your monthly cost, side by side

Slide the inputs to match your real volume. We use the public pricing of each platform — no marketing spin.

Monthly GMV
₹80,000
simplestores
₹250
per month
Amazon Seller
₹14,000
per month
You save ₹13,750 / month
That's ₹1,65,000 a year — about 98% lower running cost.
How we calculated it
  • simplestores (₹2.5 × 100 orders)₹250
  • Amazon referral fee (~15% of GMV)₹12,000
  • Amazon closing fees (₹20/order est.)₹2,000

Amazon India: ~15% referral fee (category-dependent) + ₹5–₹70 closing fee per order + FBA/shipping charges. simplestores: ₹0/mo + ₹2.5/order.

Feature by feature: where each platform wins

Both platforms can sell products. Below is what we actually ship differently — based on documented features on each platform's site.

Feature
simplestores
Amazon Seller
Commission per sale
₹0 (flat ₹2.5/order)
15–30% of GMV
Customer data & remarketing
Your own brand storefront
Shared listing page
Custom domain
Price control (no buy-box war)
UPI / COD checkout
Built-in marketplace traffic
You bring traffic
GST invoices in your name
Marketplace invoice
Bookkeeping & accounting (ledger, P&L, balance sheet)
Branded Android app

Common questions

Don't quit — diversify. Most smart sellers keep Amazon for discovery and run a simplestores storefront for repeat customers, where they keep the full margin and the customer relationship.

Ready to move off Amazon Seller?

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